Wednesday, November 10, 2010

Questions to ask your potential Search Engine Optimization Company - part one

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Research industry is growing, and it seems that every day there is a new search engine optimisation company in the game. On the other hand, a large number of these companies search engine optimization skills are questionable - stay on top of the knowledge curve can be difficult and intimidating getting more speed again. In addition, there is a huge variety of tactics, "safe" and "dangerous" (in terms of the risk of penalization) practices and other business imperative considerations that you should consider before deciding on any particular search engine optimization company. What follows is the first in a series of three components that provides a list of questions to help you determine if the company you are considering is worthy of your trust. In this article we focused on tactics that search engine optimization can use companies that could put your site at risk in the penalization or suppression of the major search engines. Ask your company following potential search engine optimization: "show search engines everything that a visitor sees." There is a common tactic that some search engine companies called use optimization "cloaking." In simple terms, these companies use knowledge that allows your website recognize when a visitor to your site is a spider and then feed this specialized spider content designed to rank highly in search engines. This tactic violates the terms of service (TOS) for each major search engine. Sites which are caught hiding are systematically removed from engines. Therefore, depending on your risk tolerance, you can find a search engine optimization company employing not this tactic. "Do you make pages on my server or elsewhere, which are not designed the navigation of my site? A technique more frequently than some search engine optimization companies employ is the creation of "gateway pages". Given that the term "portal page" is now such a negative connotation in the industry, many search engine optimization companies have their own names for these pages: "gateway pages" "bridge pages," "target pages entry," "specialty content pages" and so forth. Everything what they are called, these pages are rarely effective and also put Web sites at risk of penalization, as it is another tactic that violates the terms of service of each major engine.If your business potential search engine optimization does not give you a "no" final to the question above, you can search ailleurs.Si you want to learn more about optimization in search engines, you can read through the following articles: how To Pick Out An SEO Company, SEO's best assessment on high Google page no. - No, get a business or referencing DIY

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